We see and hear it all around us, most company adverts refer to the website. But what happens then? Do the visitors convert automatically? Unfortunately, this is not the case. The average conversion rate in the Netherlands is between 0.5 and 3%. This means that the remaining 97% does not convert. The question is: why not?
This can be due to several things. People can’t find what they are looking for, or the offer doesn’t match the wishes for example. The answer will not be found as long as there is no contact with the website visitor. Live chat on your website can help with this. Studies by Forrester Research and Userlike have already shown the positive influence of live chat on conversion several times.
Improve conversion in two ways
Live chat realizes a better website conversion in two ways. First of all, customers receive immediate answers to questions. At the same time, any objections to a purchase are removed by providing pre-sales advice.
Another way in which live chat realizes more conversion is by retrieving information through the chats. The large amount of chats are a great source of information. The needs, questions and problems of potential customers from this data can help you better communicate with customers and optimize your website.
Higher average purchase price
Live chat not only ensures that more website visitors go to buy, it also increases the average purchase price. Your customers will therefore spend more per purchase. For example, by recommending more expensive or complementary products. Research by Genesys shows that the average purchase price of visitors who chat is 60% higher than visitors who do not chat. For mobile chat users this is even 68%.
Would you like more information about livechat and conversion? Read our blogpost about it here!