Live chat is an optimal way to generate leads. Whereas website visitors rarely leave data in a contact form, people in chat conversations are often willing to leave data behind. This is because visitors who chat are helped with a problem. On the other side of the conversation is a chat operator who thinks along with the customer, then looks for and gives the best possible answer. This increases the willingness to leave contact details.
Never sell a no with live chat
Your potential customers can ask a wide range of questions. The variety of these questions can make it difficult to help everyone. Where phone contact at times often leads to long conversations and possibly no answer to the question, you never sell a no with live chat. If the chat operator is unable to answer a question directly, the chat operator will ask the visitor for contact information so another employee can contact them to answer the question.
On average 25% of your chats turn into leads
In recent years, we have conducted millions of chats for our customers from a wide range of industries. Based on all these chats we can conclude that on average, 25 percent of the chats result in a lead. This percentage depends on the industry, because with some customers 40% of the chats convert into a strong lead.