Livechat is a new and fast-growing customer contact tool. The power of livechat and reasons for its use are therefore not yet known to everyone. With the tens of thousands of chats we do for our customers, we collect a lot of valuable information. How livechat can help to generate leads, improve website conversion and provide the best service is what we pay attention to in this blog.
The year 2017 was unique. For the first time in history, the money spent for online marketing was higher than TV ads with about 260 billion euros spent. That’s 41% of the market, while TV only gained 35% of it. This trend seems to show that a lot can be achieved with online ads, and…
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The economy is based on a rationally minded consumer. But the last few decades have given us sufficient insights that consumers in many cases not act rationally. Since the 1980s and 1990s, more and more evidence of this has been provided by psychologists. However, these psychological insights are still far from being applied within marketing…
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Behavioral targeting allows you to reach consumers with personal, relevant information, based on online behavior. If you also use that for live chat, you can use this channel much more efficiently. If you buy a lot of black leather clothing online and you like to watch heavy motorcycles, then ads and content aimed at you…
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Nowadays companies do their best to serve their customers, which also means that most of them have very high expectations when it comes to the services offered by businesses. Moreover, it became extremely easy for clients to compare services and products. That’s why it’s so important for companies to really differentiate themselves and go the…
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AAHHHH!!! Potential customers leaving my website. That has to be the scariest sight for any business. Here is a list of live chat mistakes that will definitely scare yours away. It’s one of the world’s oldest holidays, Halloween! It originates from Samhain, an old Celtic celebration of the spirits of the dead. The Celtics believed…
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